Travel Penticton
As a Destination Marketing Organization, Travel Penticton markets Penticton, BC as the perfect destination for visitors, whether for business or pleasure.
Visit Penticton
Situated between two lakes, Penticton’s unique location and wide offering of amenities and recreational activities make it a desirable destination that attracts visitors year round.
To highlight Penticton’s agricultural roots, Visit Penticton launched the Daily Special brand to support this industry and its connection to the local culinary scene. However, the name didn’t quite resonate with how it was being used so we helped re-brand it as the Flavour Trail to better align with the product offering.
Meet in Penticton
Having already built a brand under the Visit Penticton banner, Travel Penticton reached out to us to create a brand that would be complementary to help market the area as the perfect event destination. As past host to prestigious events, such as the Ironman Triathlon, Penticton has the facilities and experience to host meetings and events of all sizes.
Since its introduction in 2022, this branding has been implemented across a range of media to support Travel Penticton’s marketing endeavours.
