In 2009 we created the unique brand that is Vernon by reflecting the experiences and offerings of the area. The scope of work for this project included the development of the brand promise, positioning statement, tagline, logo, and style guide. The branding was then later updated and adopted by the City of Vernon which operates Tourism Vernon. Since then, we have continued our relationship with Tourism Vernon and worked with them on a number of projects, including but not limited to banner displays, signage, ad campaigns, brochures and visitor guides. Tourism to the area has increased steadily over the past decade and we are proud to have played a part in promoting the area.